Facebook for Accountants  

Briefly review Facebook’s history, pros and cons. Explain user basics including how to sign up, log in, build a personal profile and control privacy. Spotlight leading Facebook features and applications. Showcase how leading global brands and accounting firms large and small are using Facebook to promote their brand, build online networks, engage in two-conversations and recruit. Illustrate how to use Facebook as a listening tool and observation post to study your clients, prospects, competition, employees and entire business chain. Describe how to create and maintain a Facebook Fan Page to promote your accounting operations. Prepare a Facebook starter strategy for your accounting practice.